Using Social Media as a Marketing Tool

Using Social Media as a Marketing Tool

Overlooking social media when marketing for your small business is a huge mistake. Social media can be a powerful marketing tool. It is a way to engage with your customers, show your consistency, and share a little bit more about why your business can help your...
Consistency is Key

Consistency is Key

From the very beginning you need to develop a consistent plan of action. This might seem unnecessary or tedious, but it is absolutely essential for the longevity of your small business. Inconsistency creates trust issues or confusion between your client and the...
The Importance of Using SEO to Your Advantage

The Importance of Using SEO to Your Advantage

SEO is a term often thrown around in the marketing world, but what is it and why is it so important? SEO stands for Search Engine Optimization. Essentially it is the process of driving more quality traffic to your site through organic and natural search results on a...