SEO is a term often thrown around in the marketing world, but what is it and why is it so important?
SEO stands for Search Engine Optimization.
Essentially it is the process of driving more quality traffic to your site through organic and natural search results on a search engine, such as google.
Google is designed in a way that brings the best resources to the top. Getting to the top means you have something incredible to offer— a service, article, product, etc. This adds valuable credibility to your site that will only cause a positive ripple effect for your company.
So not only do you have great resources to offer, but your site is
- Applicable to the specific search.
- Credible— people trust you!
Being at the top of a search engine means that you will be the first site that your desired audience will see. Not only is this extremely beneficial for the growth and success of your company, it also says a lot.
Being at the top means you have out valued your competition.
And simply put, users trust Google.
They will buy something based on the fact that Google suggested it to them. From a users perspective, Google has already done all the research. They are the experts in finding what is most relevant to a search.
Not only is SEO beneficial in getting your ideal client, but also in knowing your ideal client. By using Google search to collect data, you can tell your customers age, demographic, interest, and what they are most commonly searching for to find you. This information can be used towards bettering your marketing and ultimately driving profits.
Knowing all of this will help to…
- Get more eyes on your business
- Make better marketing and sales decisions
- Grow revenue
SEO is crucial and should be a priority for every business— especially small businesses as they are hoping to grow. Being able to boost your site on Google is invaluable and will create a successful and profitable business.
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